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Here are the benefits you will receive when you purchase new glasses from our optical:

  1. Personalized Attention
    • At our office you’re treated as a patient, not just a customer who makes a purchase. We’re locally owned and operated. We care about our patients for a lifetime, and we stand behind our products years down the road.
  2. Professional “Position of Wear” Measurements
    • Our opticians take professional “Position of Wear” measurements of your eyes in the actual frame that is fitted on you in real life. These important measurements include: segment height, vertex distance, pupillary distance, pantoscopic tilt, and frame wrap. These 5 important “position of wear” measurements ensure that you’ll receive precisely crafted lenses that deliver exceptional visual performance. Online glasses retailers have no way of taking these important measurements regardless of how advanced their websites may look virtually. Don’t fall for the misconception that you only need your prescription and PD (pupillary distance) to order glasses. Below is a picture of the measurements that are actually used in your digital lens manufacturing process.
  3. Digital Lens Design Based on Your Unique Rx
    • We use the latest lens technologies for single vision and progressive lenses that give you the most comfortable and high-definition visual experience. Digital lenses are made-from-scratch and customized based on your unique eye position and eye movements, your prescription power, and the specific frame that is properly fitted on you. Digital lenses are designed by advanced software utilizing millions of calculations, and are manufactured using state-of-the-art equipment. In order to receive 100% of the benefits from digital lenses, professional “position of wear” measurements must be taken because they are vital for the optical calculations in the lens manufacturing process. Don’t settle for basic stock lenses that are manufactured overseas, stocked in a warehouse, and then simply cut to fit into the frame. You deserve the best visual experience possible which can only come from lenses that are digitally manufactured to your unique specifications.
  4. Two Year Scratch Warranty on Lenses with Premium Anti-Reflective Coating
    1. If you happen to scratch the Anti-Reflective coating on your lenses within 2 years, we simply replace the lenses for free, no questions asked.
  5. Two Year Warranty on the Frames Against Manufacturers Defects
    • Our premium luxury frame brands such as ic! berlin, Bevel, Entourage of 7, Etnia Bercelona, Bellinger Denmark, and MODO, are made from premium hypoallergenic materials that are lightweight and durable for years to come.
  6. Complimentary Frame Adjustments and Service
    • We will adjust your frame as many times as you need for as long as you own your glasses. We will also replace missing screws and nose pads for as long as you own your glasses.
  7. The Most Advanced Anti-Reflective Coatings
    • We use coatings that offer the most clarity, durability, scratch resistance, harmful blue light protection, and UV protection, so that you can experience the best vision possible through your prescription lenses.
  8. 50% Glasses Replacement Cost
    • If you accidentally break or lose your glasses, we will replace them at 50% of the original cost.
  9. Doctor Prescription Change
    • If the Rx is not working out for you and our eye doctor makes a change to your Rx, we will remake the lenses at no charge within 90 days of your exam.
  10. Digital Lens Satisfaction Guarantee
    • If you have difficulty adapting to the new digital lenses within the first 30 days, we will remake the lenses one time at no charge to a different design that may work better. If you wish to upgrade your lenses to include more features, you would only pay the difference for the lens upgrades.
  11. An Opportunity to Donate Eyeglasses to Those In Need
    • We believe in giving back to our community here in Rochester and around the world. Therefore we regularly donate eye exams and glasses to individuals who are in need. Thanks to your support we have provided over 5,000 eye exams and over 8,000 pair of glasses at no cost since 2011.