woman wearing large designer frames

Designer Frames in Rochester

Specs You'll Love to Wear

(585) 427-0780

Reinvent Yourself With Our Premium Selection of Frames

Want a smart look for the office or bold, colorful frames for that dream vacation?

You've come to the right place! We offer a wide selection of designer frames for every taste and lifestyle. Our opticians have the expertise and experience to help you choose the perfect frames, honed from high-quality materials. Choose from dress, sport and casual styles and wear your unique designer eyewear with pride.

Correct your vision and look your very best with our specialty designer frames.

man wearing black eyeglasses

Some of the Popular Brands We Carry

Ray-Ban Kate Spade Coach Silhouette Boss Etnia Barcelona Wiley X
End of Year Savings: Sept 30-Dec 31
End of Year Savings: Sept 30-Dec 31

Have you taken full advantage of your insurance benefits and flexible spending account (FSA) this year? We are offering Buy One, Get One 50% Off Complete Eyeglasses in addition to any unused benefits you may have. 

If you’re enrolled in a Flexible Spending Account (FSA) or Health Savings Account (HSA), remember that most plans expire on December 31st.

You can apply your benefits towards vision-related services, including:

  • Comprehensive Eye Exams
  • Eyeglasses (Frames + Lenses)
  • Specialized Computer Glasses
  • Contact Lenses
  • Prescription Sunglasses

*Requires purchase of complete prescription pairs, including frame and lenses. Discount applied to complete pair of equal or lesser value. Does not include sunglass frames,Barton Perreira, Cartier, Cazal, Chanel, Cutler and Gross, Dior, Dita Lancier, Fendi, Gucci, ic!Berlin, l.a. Eyeworks, Maui Jim, Mykita, Nifties, Oakley, Oliver Peoples, Persol, Ray-Ban, Robert Marc, Salt, Salvatore Ferragamo, Skaga, Silhouette, Tom Ford, WOOW, accessories, contact lenses, or medical procedures. Cannot be combined with any other discounts, promotions, or insurance plans. Not valid on previous orders. Other restrictions may apply. See practice for full details. Offer valid 9/30/2024-12/31/2024. 24AEG-836847.

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High Performance Lens Care

Who doesn’t love wearing a pair of freshly cleaned glasses?

Clean your eyeglasses daily to keep them squeaky clean and crystal-clear. Proper care is essential, as it will ensure flawless vision and will help your lenses last longer. So pop on over to learn how to best clean your specs!

Patient Reviews
4.5
78 Reviews
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- May. 25, 2024
I truly can’t say enough good things about Family Vision Center. Whether it be a routine eye exam ... or an eye emergency (and unfortunately I’ve had a couple of those over the past few years) they are kind, efficient and accommodating. Eye pain and vision problems are very stressful but the team here will make you feel at ease and cared for. The entire staff from the receptionist(s) to the doctors are exceptional. I highly recommend them! Thank you Family Vision Center!
- Feb. 06, 2024
Great people and very thorough exam! I recently went for another exam and again it was very thorough... . I had ordered new glasses and the woman said they would call when they were ready and I could just stop by to pick them up. Well I stopped by and the only person who could give me my glasses was out to lunch! They asked if I could wait 30 mins or so. I had no time to wait she said your best bet is to come after 2:00 so again I stopped by after 2:30 and she was out to lunch and again she said could you wait 25 minutes! I told the receptionist that this was very inconventient and left. I called that Thurdsay and left a voice mail to make an appt for Friday at 12:00 to pick up my glasses, no one returned my call. I called Monday and the receptionist said just stop in the women should be here, she might not go to lunch until 12:30 it just depends on when the manager goes to lunch! I said I really do not care about any of that, I said can I stop in between 12:00 and 12:15 today yes or no! She said yes I went and was there maybe 5 min The new womaen was very nice and efficent she fitted me with my glasses and I left. Do not drop in, make an appt to get fitted for your glasses! They really need to change this policy.
- Feb. 28, 2023
Dr Outenen (?) is phenomenal. He explained my eye issue in layman’s terms and prescribed the perfe... ct remedy. My eyes feel better already. Thank you Dr Guy for having the best team!
- Feb. 16, 2023
Good quality eye care has always been super important to me. Always striving to have the best possib... le vision possible. The exams at Family Vision Center are so thorough. The doctors and opticians will work with you individually and help you figure out what the best option is for you whether it be contacts, glasses or both! I have never seen this clearly before in my life, it’s great! Highly recommend Family Vision Center and all of its doctors for all of your eye care needs!
- Oct. 13, 2022
Dr. Guy is Great! & the staff is wonderful .Highly recommend going to this practice for all your Eye... needs 🙂
- May. 27, 2021
Warning: lengthy review! Before coming here, I saw the same eye doctor since I first got glasses in ... 2nd grade (I am 25 now). Although I loved my previous eye doctor, I decided to try a new office because I was treated poorly by the office staff there. I chose Dr. Guy based on the positive reviews on Google and I am so happy I did! The office staff is incredibly kind and helpful. Dr. Guy spent 2 hours with me at my first visit doing a complete glasses and contact exam plus dilation. I really felt like he did an extremely thorough exam and he patiently answered my questions and concerns. I was given two kinds of contacts to sample before choosing which ones I wanted. Then I worked with Valeriy to choose my glasses. I was willing to spend a high amount on these because I never buy full strength glasses due to my high prescription (-8.00 in both eyes). I always had trouble with minimizing facial distortion because my prescription is so awful, but Valeriy helped me choose the best frames and lenses to accommodate this issue (rounder frame and higher index digital lenses). For the first time in years I actually love how I look in glasses! Also, at my last office it used to take weeks for my glasses to come in because of the high prescription. Here, I got my glasses 5 days after picking them out and getting all the measurements done! My entire experience here was positive from start to finish and I am so happy I found them. Thank you all at Family Vision Center 🙂
- Apr. 12, 2021
The place was nice. All the employees were great and treated me very well. I recommend this place to... everyone. Thanks to all of them.
- Feb. 22, 2021
Highly recommend. From the time I stepped into the Family Vision Center to when I was done, the staf... f was very nice and accommodating. Helped answer any questions I had. It was my first time getting glasses and the entire process was smooth. If you want top notch service and unbeatable prices, this is the place to be.
- Dec. 08, 2020
Excellent Eye Dr., and a first rate experience. I was recommended to this practice by an experience... d optician. Dr. Guy and his staff really came through. Highly recommend for anyone looking for a real eye doctor in Rochester.
- Jan. 28, 2020
All three of my children see Dr Guy. He explained everything clearly and took his time with each kid... do. The follow up report we needed was very thorough. Extremely happy with our visits!
- Jan. 02, 2020
My 10 yo son got ortho-K lenses at Family Vision Center in the summer of 2019. Dr. Guy is very profe... ssional and kind - my son introduced Dr. Guy as "the nicest doctor ever" to his little sister. He has been doing very well with the lenses and taking good care of them, thanks to good teaching and close follow-ups with Dr. Guy. I am very satisfied with the result and service so far. I personally think the cost is reasonable given multiple follow-ups with numerous eye exams, always with Dr. Guy. I also like that the clinic appointment is almost always readily available and very quick. He had been initially referred to the other vision clinic by his ophthalmologist which was the only place the doctor knew prescribing ortho-K lenses . However the earliest appointment was 5 months far with that eye clinic. I looked up every eye clinic website in Rochester and called the clinics which introduces ortho-K lenses on their homepage. I got to know FVC with the 4th or 5th call and made an appointment in 1 week. It is such a huge gap in waiting time almost made me feel dumb and unreal. FVC is probably one of the very few places in Rochester which serves ortho-K lenses now. I strongly recommend here if you're interested in the ortho-K lenses.
- Dec. 12, 2019
Very good service, keep it up. Thank you.
- Dec. 04, 2019
I visited this practice to follow up on how an old retina injury and get new classes. Everything was... very professional from the exam to receiving the glasses. Will be returning for any vision needs moving forward!
- Dec. 03, 2019
Absolutely enjoyable eye doctor business. Family owned by 2 brothers and their mother. Treat you r... espectfully, clean modern office space, amazing customer service. Recommended 100%🤗🤗🤗🤗🤗🤓🤓🤓🤓🤓🤓
- Aug. 27, 2019
Very friendly and knowledgeable. Would absolutely recommend.
- Aug. 07, 2019
Had an awesome experience getting a way overdue eye exam. I was hesitant at first to do an eye dilat... ion exam but Dr. Guy and the staff took the time to explain to me the importance of having one done with my exam. My prescription was a perfect match for what I needed. The staff was really friendly and rally pleasant. I also really liked that I was able to fill out most of the necessary forms before my appointment from my phone. Definitely a time saver.
- Jul. 31, 2019
Wonderful and friendly staff, five stars all the way!
- Jul. 10, 2019
I recently got my sunglasses there and i am totally in love with them. I love coming there Dr Vadim ... Guy and his staff are amazing at what they do. I would recommend them to anyone who needs stylish glasses and grear quality too. Everyone is super friendly snd knowledge.
- Jun. 17, 2019
Wonderful staff and Doctors here. They take their time and make sure to meet your needs. even give f... asion advice when picking out glasses! I love mine, great quality, great style! Definitely worth the visit.
- Apr. 16, 2019
Very pleased with the selection of glasses! Found my favorite and I love them!! Such a pleasure to w... ork with!

View All 78 Reviews

Quality Designer Frames in Rochester

(585) 427-0780

Our optometry practice in Rochester

Meet our Eye Doctors

Photograph of Bakari Samin
Hours
  • Monday 9:30 am - 5:00 pm
  • Tuesday 9:00 am - 5:00 pm
  • Wednesday 9:00 am - 5:00 pm
  • Thursday 9:00 am - 1:00 pm
  • Friday 9:00 am - 3:00 pm
  • Saturday Closed
  • Sunday Closed
Insurance Plans
  • VSP
  • Medicare
  • United Healthcare
  • Aetna
  • Blue Cross Blue Shield
  • Cigna
  • Anthem
  • Metlife
  • MVP Health Care
  • Excellus

young woman wearing stylish designer glasses

Level up your frame game at Family Vision Center - Rochester!

(585) 427-0780